The Museum of Champions is the largest cycling museum in Europe. A passionate tribute dedicated to Piedmontese cycling champions such as Costante Girardengo, who was born and began his formidable sporting career in Novi, or Fausto Coppi, who was an honorary citizen of Novi. The Museum is aimed at a heterogeneous public, ranging from lovers of competitive cycling to amateur cyclists or those who simply ride their bikes to ride in freedom.
Set up in a former industrial shed of 3000 square meters, it offers the opportunity to approach the world of cycling in a wide range of ways: in fact, the exhibition has been designed with the most advanced museographic criteria, with multimedia and virtual supports, maxi-screens that project the most exciting moments in the history of cycling and a calendar of proposals for cycling tours to enhance the territory.