The Verdicchio Museum, with its distinctly contemporary structure, stands next to the farmhouse dating back to 1882, the historical headquarters of the Sartarelli company, marking an important and indispensable transition from ancient to modern. The founding traditions of the winery, which the museum celebrates, represent in fact the solid foundations on which the future of the company is based: a future that can grow only starting from love for one’s work, for the territory and respect for its traditions of excellence, to be told and handed down. For this reason the Sartarelli family wanted to create a structure that was a spontaneous and rightful homage to the Verdicchio dei Castelli di Jesi: inside it images, documents and curiosities tell the story from its origins to its affirmation in the last century and a large and bright multimedia room is an elegant setting for conferences, exhibitions, tastings and other events.