The Spazio Strega Museum houses a collection of the historical equipment used for the production of the Strega liqueur and confectionery products, an exhibition of raw materials, a collection of the countless counterfeit bottles collected all over the world, a section dedicated to the famous Premio Strega.
Ample space is also dedicated to images and icons that tell the evolution of advertising and brand communication, entrusted since the early 1900s to the works of great artists of the time such as Marcello Dudovich and Fortunato Depero.