Ostuni oil is famous and renowned for several reasons, which include the quality of the soil, the favorable climate, and the ancient traditions that characterize oil production in the region.Terroir: The area around Ostuni is characterized by mineral-rich limestone soils that are ideal for growing olive trees. The soil contributes to the production of high-quality olives, which in turn give Ostuni oil a distinctive flavor and aroma profile.Mediterranean climate: Ostuni’s geographical location in the Puglia region of southern Italy provides an ideal Mediterranean climate for growing olive trees. Mild winters and hot, dry summers favor the growth and development of olives, contributing to the production of a superior quality oil.Olive varieties: In the Ostuni area, several varieties of olives are grown, including the famous "Ogliarola" cultivar, which is particularly prized for the production of high quality extra virgin olive oil. These varieties offer a range of distinct aromas and flavors that contribute to the richness of Ostuni oil.Traditional production method: The production of Ostuni oil is rooted in ancient traditions handed down from generation to generation. Local farmers adopt olive growing and harvesting methods that respect tradition and preserve the quality of the oil. The use of artisanal techniques, such as cold pressing of the olives, contributes to the production of a high quality oil and preserves the organoleptic characteristics of the olives.International Recognitions: Ostuni oil has received numerous international awards and certifications attesting to its excellence. Ostuni’s extra virgin olive oil is often praised for its fruity taste, low acidity and health-beneficial properties.Thanks to these factors, Ostuni oil has gained a reputation for quality and authenticity, becoming a prized product both in Italy and internationally. It is often used in Mediterranean cuisine to enrich dishes with its rich and aromatic taste, and represents a food and wine excellence of the Apulian region.