The Gucci world and its icons can be admired on the first floor, here are Mondo Flora, the timeless motif that over time has been declined in multiple interpretations and stylizations, the Borse room, a path of design and craftsmanship excellence that recalls the historical models, which have become true cult objects.
The path on the first floor continues with Sera, a section dedicated to fabulous evening dresses, and the Preziosi room, where unique clutches and valuables are on display.
The first floor is also a space dedicated to exhibitions and installations by contemporary artists, selected in collaboration with the Pinault Foundation.
The permanent exhibition continues on the second floor, with Logomania, a space that traces the evolution of the monogram of the double G, tracing a story within history whose protagonist is the timeless graphic sign that has become the emblem of Made in Italy. Finally, the Lifestyle and Sport themes complete the journey inside the museum, with a tribute to the brand’s iconic symbols and products inspired by the worlds of sport and leisure.
