Essential element of the WorldWineTown, the City of Wine is the Musem, Sensory and Multimedia Museum of Wine, designed by 3 times Oscar Dante Ferretti.
The Musem represents a new way of doing Museum: history and culture, together with emotions, tastings and shopping. All the senses are involved, contributing to give the visitor the extraordinary experience of a journey through time, from Etruscan civilization to the present day, through six masterly lessons by Prof. Attilio Scienza, beautifully illustrated.
A "face to face" with the great characters of the wine, then allows the visitor to listen to contemporary history directly from the great protagonists.
