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Selfridges, London — 400 Oxford St
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Selfridges, London

At 10 acres, Selfridges‘ Oxford Street flagship store is the second-largest shop in England (beat for the top spot by Harrods) and has the stock to show for it. Be sure to check out the famous window displays, which have been photographed and featured in magazines including Vogue...

Photo · Carla D.

Selfridges, London — 400 Oxford St, United Kingdom.

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400 Oxford St
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About Selfridges, London

Selfridges, London - 400 Oxford St | Secret World Trip Planner

At 10 acres, Selfridges‘ Oxford Street flagship store is the second-largest shop in England (beat for the top spot by Harrods) and has the stock to show for it. Be sure to check out the famous window displays, which have been photographed and featured in magazines including Vogue and Dwell, and take a break from endless shopping to check out the Art Deco main entrance and in-store art exhibitions.

Selfridges, London - 400 Oxford St | Secret World Trip Planner
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A perfect day in 400 Oxford St

Start with Selfridges, London, then continue with nearby places selected by Secret World.

  1. 01
    Morning
    Selfridges, London
    📍 400 Oxford St
    Start here
  2. 02
    Afternoon
    Brown Hart Gardens in Mayfair
    📍 0.2 km away
  3. 03
    Evening
    London: The Wallace Collection
    📍 0.3 km away
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Keep exploring · 400 Oxford St

Brown Hart Gardens in Mayfair 📍 0.2 km away London: The Wallace Collection 📍 0.3 km away William Blake in Soho 📍 0.3 km away Allies Statue :Franklin D. Roosevelt and Winston Churchill 📍 0.6 km away The Force of Nature by Lorenzo Quinn 📍 0.7 km away John Snow’s water pump 📍 1 km away Sherlock Holmes Museum 📍 1.1 km away Seven Noses - Soho (London) 📍 1.1 km away

Frequently Asked Questions

Selfridges' Oxford Street flagship store spans 10 acres, making it the second-largest shop in England, second only to Harrods. The massive size means it carries extensive stock across all departments, so you'll find virtually everything you're looking for.
Selfridges' window displays are iconic and have been featured in prestigious magazines like Vogue and Dwell, making them a must-see attraction on Oxford Street. The displays are carefully curated and frequently updated, offering visual inspiration and photo opportunities for visitors.
The Art Deco main entrance of Selfridges is a stunning architectural highlight that's worth admiring when you visit. Beyond the entrance, the store also hosts in-store art exhibitions that provide cultural breaks from shopping throughout the building.
Yes, Selfridges offers more than just shopping—you can admire the beautiful Art Deco main entrance and explore rotating in-store art exhibitions. These cultural attractions make it a great destination even if you're not planning to make major purchases.
Selfridges is worth visiting for its status as one of England's largest department stores with exceptional stock, its internationally-recognized window displays, and its architectural and cultural offerings. The combination of world-class shopping, iconic design, and art exhibitions makes it a comprehensive London shopping and cultural destination.

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