Between 1984 and the early 1990s, at every soccer game played at home, the San Paolo stadium the stands would shake, and a roar welcomed the entry onto the field of Diego Armando Maradona. It is difficult to explain what the Argentine phenomenon meant for the city of Naples and its citizens. The golden boy has enchanted the Neapolitans to the point of being almost sanctified; many were the children born in those years who were baptized as Diego, and the whole city is plastered with posters, murals, and small altars dedicated to him. But the best known niche is that of Piazzetta Nilo, on the façade of the bar named after the square: it holds a precious lock of the champion’s hair, some images, and the advice to stop and have a coffee to be told the anecdote of Maradona’s hair by the bar owner.