The Peroni Beer Museum is divided into three sections: through objects, office furniture, packaging and promotional materials, vintage films, photographs, tools, means of transport, posters and old machinery, the exhibition itinerary allows to reconstruct the main stages of the Peroni production process and advertising communication.
In the first section of the Museum the history of Peroni production is completed by an olfactory and tactile experience, confirming the naturalness of the product. In the second section, the evolution of packaging and promotional material illustrate the commercial history, while communication is entrusted to the images of the third section, which from the first advertising campaigns of the 1920s led to the "Blonde" Peroni of the 1960s, an icon of company and Italian history.
The Historical Archive houses about 500 linear metres of documentation, consisting of files and registers, 10,000 photographs, gifts, packaging and advertising material.
