If you love contemporary art and want to have an unusual experience, include Naoshima among the stops of your itinerary in Japan. Naoshima, a small Japanese island of fishermen, has managed in a few years to become a popular destination for elite tourism of contemporary art lovers. For about thirty years, in fact, Naoshima – and today also the nearby islands of Teshima and Inujima – hosts the artistic and cultural activities promoted by the Benesse Corporation and the Fukutake Foundation, starting with the Benesse House Museum. Over time, the seed of beauty and art has germinated, giving rise to many other complementary artistic realities on the island and stimulating the inhabitants themselves to express their creativity in many ways. The result is probably the 14 square kilometres with the highest density of artistic expression in the world and an enchanted place that welcomes curious visitors with an incredible mix of peace, enchantment and culture.