The Branca Collection occupies over 1,000 square meters of the industrial complex in Milan and being set up inside the factory is pervaded by the aroma of Fernet- Branca. It is the result of more than 10 years of work, in which all the Company’s active subjects have been involved, from the selection of materials, to the restoration of the objects (carried out inside by the workers themselves), up to the final setting up. All the materials on display (calendars, sketches, posters, old bottles) have a dual function: they are historical documentation of a production system, as well as communication and organizational concept.
In the communication area you can admire sketches of old advertising campaigns and see the famous TV Carousels. The reconstruction of the herbalist’s shop, chemical laboratory and carpentry area allows a better understanding of the Branca’s production cycle.
