The Museo della Fiorentina has been designed as a reference point not only for fans but for all lovers of Florence, of the spirit and colours that represent it. We want to build a model of a multimedia public space containing the most precious documents and materials of the Florentine football heritage. A space that is never cold and bureaucratic, allowing the expression of the values that, through the flag of Florence, emerge from the spirit of Florence and the soul of the Florentines.