The Rodolfo Valentino Museum will introduce the visitor to the young Italian of the magnetic gaze that has become the first true star of the cinema. In the collective imagination his figure appears indissolubly linked to the myth of the Latin lover, in virtue also of the tragic and premature death that from a simple creature of the screen made him a phenomenon in the history of costume.
The panels displayed in the Great Lover’s room make us reflect on the many aspects of the seductive power of the great star: the poses, the glances, the movements that now see him languid and noble, gaucho, Cossack, sheikh, gentleman: these are the roles of the characters that impose him on the screen, allowing him to undermine the male models in vogue and conquer the privileged place of the female audience’s heart.
In the second part of the museum, on the other hand, the "Myth" as the whole world knows it will have a free field, as interpreted through the films he interpreted, his public life, an authentic cult in which the central and undisputed divinity was the beautiful dark Latin, a stereotype capable of bewitching crowds of admirers, his relationships with colleagues, facts of esteem and envy, and the final act, his funeral, one of the most important mass events in the history of the century just passed.
Inside the rooms of the museum, the bed of Rodolfo Valentino used as a boy and what he returned to Castellaneta in 1923, granted by the Maldarizzi family to the Rodolfo Valentino Foundation, are on display, as well as the reconstruction of the film set of the film "The Sheikh’s Son" with part of the tent used in the film. The viewing of a film about the life and death of Rodolfo Valentino will make the visit to the Museum even more exciting.