The Campari Archive preserves over 3,000 works on paper, mainly original posters from the Belle Epoque, but also posters and advertising graphics from the 1930s to the 1970s, signed by important artists such as Marcello Dudovich, Leonetto Cappiello, Fortunato Depero, Franz Marangolo, Guido Crepax and Ugo Nespolo; carousels and commercials by famous directors such as Federico Fellini and Singh Tarsem; objects signed by famous designers such as Matteo Thun, Dodo Arslan, Markus Benesch and Matteo Ragni.
A visit to Galleria Campari is a total sensorial immersion in the brand’s values: creativity, vitality and projection towards the future; the works are exhibited both in original and multimedia versions, reworked by young Interaction Designers (Cogitanz) using multimedia modes such as the video wall with 15 screens dedicated to carousels from the 50s to the 70s, the 8 high definition projectors that project animated vintage posters, videos dedicated to artists, images from calendars and commercials from the 80s to the present day on a 32-metre wall. Finally, an interactive table with 12 touch screens allows you to enjoy a large part of the company’s vast artistic heritage.
